Provide a Concept Name, let us know how many people will be completing the survey, then respond to the 18 statements by indicating the degree to which you agree or disagree. Be sure to complete all questions.

Concept Name *

Give your concept a catchy name (use a code name if you wish). Be sure everyone rating your concept uses the same Concept Name.
How many people will be rating your concept? *

Total including yourself. Enter numbers only.
The following questions relate to FIT.

Future success of this concept is both compelling and measurable. *

This concept is closely aligned to a compelling strategy or purpose. *

A specific resource commitment (time, people, money) has been made to this concept. *

This concept leverages a strong brand. *

This concept leverages existing capabilities (technology, process, expertise). *

The chosen playing space (industry, market, segment, function, etc) for this concept is both open and attractive. *

The following questions relate to INGENUITY.

This concept addresses a clear and pressing unmet customer/user problem, need or pain point. *

This concept solves the customer/user problem in a unique and useful way. *

This concept features a"wow" factor with the potential to render existing solutions obsolete. *

The unique competitive advantages of this concept are extremely difficult or costly to copy. *

Critical risks and/or preconditions for success have been identified and can be tested early. *

The concept requires inventing/developing challenging new capability/technology. *

The following questions relate to SCALE.

There is a high level of confidence that this concept will replace current solutions used by a significant share of the target market. *

The addressable market/use case is large enough to support desired business gain (revenue, impact, value, etc). *

The market/use for this concept is likely to grow and continue growing at a significant rate. *

The business model for this concept represents compelling value for customers/users. *

The business model for this concept represents an opportunity to scale quickly. *

Success of this concept can be exploited for related future offerings. *

To whom should we send your Idea Score? *

Full Name (first and last):
Company Name (optional):

Once you click Submit, we will calculate and send your Idea Score to the email address you entered.
Thank you!
Support Team

SUCCESS!! Your concept is being scored, and you will receive your Idea Score shortly. We will send it to the email address you entered. Be sure to add to your contacts.
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